Reflexões acerca da internacionalização de empresas multinacionais de Santa Catarina
DOI:
https://doi.org/10.54805/RCE.2527-1180.v4.n1.87
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Palavras-chave:
Internacionalização, Economias emergentes, Empresas, Multinacionais catarinensesResumo
Neste estudo, procuramos focar na discussão do modelo de multinacionalidade gradual a partir da análise da empresa catarinense WEG, por apresentar evidências sobre diferentes trajetórias e modelos de internacionalização. A multinacionalidade das empresas de economias emergentes parece ser sensível ao contexto global, mas reflete as condições da indústria e das instituições do país de origem. Isso significa que sua evolução reflete diferentes padrões em distintos ciclos. Durante as reformas e os ciclos das commodities, a expansão do IED refletiu tendência geral de expansão das empresas de economias em desenvolvimento; após a crise financeira global de 2008, apontou para um fenômeno de internacionalização acelerada, com a adoção de estratégias up-market (EUA e Europa) em busca de ativos estratégicos e de upgrading de seus modelos de negócio.
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Referências
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AMAL, M.; AWUAH, G. B.; RABOCH, H.; ANDERSSON, S. Differences and similarities of the internationalization processes of multinational companies from developed and emerging countries. European Business Review, v. 25, n. 5, p. 411–428, 1 jan. 2013.
AMAL, M. Foreign direct investment in Brazil: post-crisis economic development in emerging markets. New York: Elsevier Academic Press, 2016.
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BRENES, E. R.; CAMACHO, A. R.; CIRAVEGNA, L.; PICHARDO, C. A. Strategy and innovation in emerging economies after the end of the commodity boom—Insights from Latin America. Journal of Business Research, v. 69, n. 10, p. 4363–4367, 1 out. 2016.
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CARNEIRO, J.; BRENES, E. R. Latin American firms competing in the global economy. Journal of Business Research, v. 67, n. 5, p. 831–836, 1 maio 2014.
CUERVO-CAZURRA, A.; NARULA, R.; UN, C. A. Internationalization motives: sell more, buy better, upgrade and escape. The Multinational Business Review, v. 53, n. 1, p. 25–35, 2015.
CUERVO-CAZURRA, A.; RAMAMURTI, R. Understanding multinationals from emerging markets. Cambridge (UK): Cambridge University Press, 2014.
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RAMAMURTI, R. What is really different about emerging market multinationals? Global Strategy Journal, v. 2, n. 1, p. 41–47, 2012.
RAMAMURTI, R.; SINGH, J. V. Emerging multinationals in emerging markets. New York: Cambridge University Press., 2009.
THE ECONOMIST. The next recession: how bad will it be. The Economist, 13 out. 2018.
THE ECONOMIST. Slowbalisation: the future of global commerce. The Economist, 26 jan. 2019.
UNCTAD - United Nations Conference on Trade and Development. World Investment Report 2017: investment and the digital economy: United Nations Conference on Trade and Development. Geneva: United Nations, 2017.
UNCTAD - United Nations Conference on Trade and Development. UNCTAD FDI Tables. Disponível em: <https://unctad.org/en/Pages/DIAE/World Investment Report/Annex-Tables.aspx>. Acesso em: 15 mar. 2019.
UNCTAD - United Nations Conference on Trade and Development. Foreign direct investment: Inward and outward flows and stock, annual. Disponível em: <https://unctadstat.unctad.org/wds/TableViewer/tableView.aspx>. Acesso em: 29 abr. 2021.
VAHLNE, J.-E.; JOHANSON, J. The Uppsala model on evolution of the multinational business enterprise–from internalization to coordination of networks. International marketing review, 2013.
WEG. RI Apresentação para Investidores 2019. Disponível em: <https://ri.WEG.net/ptb/2204/2019%2002%204T18%20Apresentao%20para%20Investidores.pdf>. Acesso em: 8 maio. 2019.
WEG S.A. Website Institucional. Disponível em: <https://www.WEG.net/institutional/BR/pt/WEG-in-numbers>. Acesso em: 10 ago. 2021.
AHARONI, Y. Theoretical debates on multinationals from emerging economies. In: CUERVO-CAZURRA, A.; RAMAMURTI, R. (eds.). Understanding multinationals from emerging markets. Cambridge: Cambridge University Press, 2014. p. 15–30.
AMAL, M.; AWUAH, G. B.; RABOCH, H.; ANDERSSON, S. Differences and similarities of the internationalization processes of multinational companies from developed and emerging countries. European Business Review, v. 25, n. 5, p. 411–428, 1 jan. 2013.
AMAL, M. Foreign direct investment in Brazil: post-crisis economic development in emerging markets. New York: Elsevier Academic Press, 2016.
AMAL, M.; BLUMENSCHEIN, M.; DE VASCONCELLOS, S. L. Reflexões sobre empresas multinacionais e a pandemia de Covid-19. Revista Eletrônica de Negócios Internacionais (Internext), v. 16, n. 1, p. 01–11, 2021.
BRENES, E. R.; CAMACHO, A. R.; CIRAVEGNA, L.; PICHARDO, C. A. Strategy and innovation in emerging economies after the end of the commodity boom—Insights from Latin America. Journal of Business Research, v. 69, n. 10, p. 4363–4367, 1 out. 2016.
BRENES, E. R.; HAAR, J.; REQUENA, B. Latin America: environmental and firm-level challenges. Special Issue on BALAS (Business Association for Latin American Studies), v. 62, n. 9, p. 849–853, 1 set. 2009.
CARNEIRO, J.; BRENES, E. R. Latin American firms competing in the global economy. Journal of Business Research, v. 67, n. 5, p. 831–836, 1 maio 2014.
CUERVO-CAZURRA, A.; NARULA, R.; UN, C. A. Internationalization motives: sell more, buy better, upgrade and escape. The Multinational Business Review, v. 53, n. 1, p. 25–35, 2015.
CUERVO-CAZURRA, A.; RAMAMURTI, R. Understanding multinationals from emerging markets. Cambridge (UK): Cambridge University Press, 2014.
DUNNING, J. H. Toward eclectic theory of international production: some empirical tests. Journal of International Business Studies, v. 11, n. 1, p. 9–31, 1980.
DUNNING, J. H. The eclectic paradigm as an envelope for economic and business theories of MNE activity. International business review, v. 9, n. 2, p. 163–190, 2000.
DUNNING, J. H.; LUNDAN, S. M. Multinational enterprises and the global economy. [s.l.] Edward Elgar Publishing, 2008.
FUNDAÇÃO DOM CABRAL - FDC. Ranking-FDC-das-Multinacionais-Brasileiras. Disponível em: <https://www.fdc.org.br/conhecimento-site/nucleos-de-pesquisa-site/centro-de-referencia-site/Paginas/Ranking-FDC-das-Multinacionais-Brasileiras.aspx>. Acesso em: 10 ago. 2021.
GUILLÉN, M.; GARCÍA-CANAL, E. The new multinationals: Spanish firms in a global context. Cambridge (UK): Cambridge University Press, 2010.
JOHANSON, J.; VAHLNE, J. E. The internationalization process of the firm—a model of knowledge development and increasing foreign market commitments. Journal of International Business Studies, v. 8, n. 1, p. 23–32, 1 mar. 1977.
JOHANSON, J.; VAHLNE, J.-E. The Uppsala internationalization process model revisited: From liability of foreignness to liability of outsidership. Journal of international business studies, v. 40, n. 9, p. 1411–1431, 2009.
KIM, J. U.; AGUILERA, R. V. The world is spiky: An internationalization framework for a semi-globalized world. Global Strategy Journal, v. 5, n. 2, p. 113–132, 1 maio 2015.
MOGHADDAM, K.; SETHI, D.; WEBER, T.; WU, J. The smirk of emerging market firms: a modification of the Dunning’s typology of internationalization motivations. Journal of International Management, v. 20, n. 3, p. 359–374, 2014.
MORCK, R.; YEUNG, B.; ZHAO, M. Perspectives on China’s outward foreign direct investment. Journal of International Business Studies, v. 39, n. 3, p. 337–350, 2008.
OVIATT, B. M.; MCDOUGALL, P. P. Toward a theory of international new ventures. Journal of International Business Studies, v. 25, n. 1, p. 45–64, 1 mar. 1994.
PENG, M. W.; SUN, S. L.; PINKHAM, B.; CHEN, H. The institution-based view as a third leg for a strategy tripod. Academy of management perspectives, v. 23, n. 3, p. 63–81, 2009.
RAMAMURTI, R. What is really different about emerging market multinationals? Global Strategy Journal, v. 2, n. 1, p. 41–47, 2012.
RAMAMURTI, R.; SINGH, J. V. Emerging multinationals in emerging markets. New York: Cambridge University Press., 2009.
THE ECONOMIST. The next recession: how bad will it be. The Economist, 13 out. 2018.
THE ECONOMIST. Slowbalisation: the future of global commerce. The Economist, 26 jan. 2019.
UNCTAD - United Nations Conference on Trade and Development. World Investment Report 2017: investment and the digital economy: United Nations Conference on Trade and Development. Geneva: United Nations, 2017.
UNCTAD - United Nations Conference on Trade and Development. UNCTAD FDI Tables. Disponível em: <https://unctad.org/en/Pages/DIAE/World Investment Report/Annex-Tables.aspx>. Acesso em: 15 mar. 2019.
UNCTAD - United Nations Conference on Trade and Development. Foreign direct investment: Inward and outward flows and stock, annual. Disponível em: <https://unctadstat.unctad.org/wds/TableViewer/tableView.aspx>. Acesso em: 29 abr. 2021.
VAHLNE, J.-E.; JOHANSON, J. The Uppsala model on evolution of the multinational business enterprise–from internalization to coordination of networks. International marketing review, 2013.
WEG. RI Apresentação para Investidores 2019. Disponível em: <https://ri.WEG.net/ptb/2204/2019%2002%204T18%20Apresentao%20para%20Investidores.pdf>. Acesso em: 8 maio. 2019.
WEG S.A. Website Institucional. Disponível em: <https://www.WEG.net/institutional/BR/pt/WEG-in-numbers>. Acesso em: 10 ago. 2021.
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Publicado
2021-09-07
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Amal, M., Grellmann, G., & Baranova, J. (2021). Reflexões acerca da internacionalização de empresas multinacionais de Santa Catarina. Revista Catarinense De Economia, 4(1), 4–22. https://doi.org/10.54805/RCE.2527-1180.v4.n1.87
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