Reflexões acerca da internacionalização de empresas multinacionais de Santa Catarina

  • Mohamed Amal
  • Glaucia Grellmann univali
  • Julia Baranova UNIVALI
Palavras-chave: Internacionalização, Economias emergentes, Empresas, Multinacionais catarinenses

Resumo

Neste estudo, procuramos focar na discussão do modelo de multinacionalidade gradual a partir da análise da empresa catarinense WEG, por apresentar evidências sobre diferentes trajetórias e modelos de internacionalização. A multinacionalidade das empresas de economias emergentes parece ser sensível ao contexto global, mas reflete as condições da indústria e das instituições do país de origem. Isso significa que sua evolução reflete diferentes padrões em distintos ciclos. Durante as reformas e os ciclos das commodities, a expansão do IED refletiu tendência geral de expansão das empresas de economias em desenvolvimento; após a crise financeira global de 2008, apontou para um fenômeno de internacionalização acelerada, com a adoção de estratégias up-market (EUA e Europa) em busca de ativos estratégicos e de upgrading de seus modelos de negócio.

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Publicado
2021-09-07
Como Citar
Amal, M., Grellmann, G., & Baranova, J. (2021). Reflexões acerca da internacionalização de empresas multinacionais de Santa Catarina. Revista Catarinense De Economia, 4(1), 4 - 22. Recuperado de https://www.apec.pro.br/rce/index.php/rce/article/view/87